Dr. Wei Wu

CEO

Wei Wu is an ambitious entrepreneur and researcher who started his company, WeiPoint, in 2017 after completing a PhD in Business Management at the University of Birmingham. Wei’s experiences at the University fueled his love for Birmingham and his belief in its potential grew rapidly. He saw Birmingham as an innovative and vibrant city for digital start-ups and, therefore, made the decision to make the city his home, develop his own digital technology startup, and immerse himself in the community.

The idea behind WeiPoint is to challenge the traditional, industrial stereotypes of this great city and instead promote its dynamic culture, compelling history and ever-evolving community. I hope that those who come to Birmingham to study, work and live can utilise our accessible platform to better understand and explore their new home.

Whilst still powered by WeiPoint, we rebranded to The Atlas of Birmingham in 2021 to better reflect our vision. WeiPoint plans to expand to new cities in the near future!

Lydia Buffery

Operations Manager

Lydia graduated from the University of Birmingham in the summer of 2020 and soon after joined WeiPoint through their internship programme. Her main focus was content creation surrounding the topic of ‘Religion in Birmingham’. Since then, she has taken on a permanent role, helping the company to run smoothly behind the scenes. She has lived in Birmingham for over three years and loves the city for its music and art scene, green spaces and friendly community.

Harriet Mepham

Content Associate 

Harriet currently works at WeiPoint as the Content Associate and is heavily involved with writing the content for the Atlas of Birmingham project. In addition to this role, Harriet is also studying Ancient and Medieval History at the University of Birmingham, this led her through her first project at WeiPoint which was creating a University of Birmingham Survival Guide. In addition to history, Harriet has a great interest in music, being a musician herself she has started writing parts of a book about Birmingham’s musical heritage. 

Charlotte Goodger

Marketing Associate

Charlotte is a student at the University of Birmingham and joined WeiPoint as an intern in June 2020. Her first project was a guidebook to gin in Birmingham, as well as social media work. She began as a marketing associate in September 2020 and now works on social media marketing campaigns alongside some content writing and working with student societies. She is particularly interested in the theatres in Birmingham and the development of Birmingham’s culture. 

Raja Dass

Graphic Design Intern

Raja is a Birmingham born and raised Graphic Designer, having graduated from Birmingham City University. Passionate about all things Birmingham, from the food, to the culture and history; he joined WeiPoint to help make the city more accessible and open to people from all walks of life. 

Ellie Cassidy

Graphic Design Intern

Ellie is an undergraduate Graphic Design student who has lived in Birmingham her whole life. She loves the diversity of the city and its abundance of communities and activities, believing there’s something for everyone to love in the second city. Her work at WeiPoint is to help people discover these communities and places so they can love Birmingham too.

Ziyuan Tang

Videographer and Marketing Assistant

Ziyuan is a student at the University of Birmingham, studying Film and Television. She joined WeiPoint in 2021 and is responsible for the running of the Chinese social media ‘Little Red Book’ and the creation of media content such as photography and filmmaking. She is really interested in the culture of Birmingham and happy to present it in a more vivid way through photos and videos.

Hao Zhang

Design and Marketing Assistant

Hao is a Product Design and Management graduate from Aston University and she is discovering her passion for design and project coordination. Having prior experience in digital marketing, she decided to join WeiPoint as a designer and marketing assistant to expand her experiences in the field of design and marketing. She has lived in Birmingham for four years and she's passionate about providing people with a better experience to live in Birmingham.

Quan Chen

Graphic Designer

From accounting to design, from SMEs to MNCs, from Suzhou to London, from pipa to piano, from student to professional... this meandering journey has shaped my multicultural experience and multi-disciplinary skillset. Through this, I have become increasingly versatile and curious; to learn more about ‘the romantic disease’, the palaces of St Petersburg, how to decolonise museums and so on and so on (hi Žižek). These seemingly random topics somehow connect, and at unpredictable times inspire my work. I aspire to be an ‘informist’, and not a conformist.

Kausar Ada

Marketing Placement Student

Kausar is a Marketing Management student at University College Birmingham (UCB) and originally from Austria. She joined WeiPoint in 2020 as part of her placement programme for university and her main focus was content creation, specifically designing a survival guide for UCB students in Birmingham. Furthermore, she has been involved with translation and marketing tasks. She moved to Birmingham in 2019 and likes the city for its diverse culture, friendly people and architecture.  

Chithiran Pugazhenthi

Marketing Intern

Chithiran is an engineering graduate from India. Discovering his passion for Marketing and Communication, he chose to do his Masters in Business and Management at Aston University, Birmingham. Having prior experience as the Marketing Manager of the non-profit student society Enactus Aston, he decided to join WeiPoint as an intern inorder to expand his experience in the field of marketing and communications as well as to learn and experience more of his favourite city, Birmingham. He's currently working on content creation for the book "Atlas: Entrepreneurs of Birmingham" and the website of "FinTech Midlands".

Anna Stirk

Content Creation Intern

Anna is a student at the University of Cambridge, joining WeiPoint as a content creation intern in February 2021. Her work has focused on researching educational opportunities for international pupils at Birmingham's schools, writing up this research, and producing an informational booklet on this topic. Although she is currently studying in Cambridge, she has a strong connection with the Birmingham area and is passionate about promoting it at WeiPoint.

Nick Patel

Web Development Intern

Nick is an Aston University student studying Business Computing and IT, and he is working with WeiPoint as part of his placement year as a Web Development intern. He works on content creation where he researches and collects data to help us write the “Entrepreneurship in Birmingham'' book. He also helps maintain and update the company website when required. He has lived in Leicester all his life, and he enjoys watching and playing different sports, such as football, cricket and tennis. 

Mateo Stimac

Industry Analyst, Placement 

Mateo is an undergraduate student and young entrepreneur from Croatia. Discovering his passion for Business, he started his Business Enterprise BA (Hons) degree at University College Birmingham, which led him toward opening his company Go 2 Social Ltd. Before starting his company, he decided to join WeiPoint as an intern to expand his knowledge in marketing and communications and experience more of his favourite city, Birmingham. He's currently working on digital marketing, content creation and collaboration with student societies.

Emily Hall

Content Creation Intern

Emily graduated with a first-class degree in English from the University of Birmingham in summer of 2020 and began working with WeiPoint later that year as an intern. She aspires for a career in the arts sector so her main focus for this project is content creation in the Performing Arts book, specifically in Theatre in Birmingham. She has lived in Birmingham for over three years and loves the abundance of culture and history found all over this amazing city.